2021 – todayĪs a result of the redesign, the lettering has disappeared in the form of a thin line, which formed free space around the word “Yelp” and made it stand out against the white background. The company name is black, the background is white, and the outlines are gray. The main color of the corporate palette is a dark shade of red (# af0606). However, they are not in the finished version – the inscription is made in Mesmer typeface. But “y,” “e,” “l,” and “p” turned out to be lowercase. He wanted all letters except “e” to be capitalized. The font was written by designer Michael Ernst, hired in 2004 after meeting one of its co-founders. Although many people see pizza slices in the drawing, it looks like a pop visualization, a flash. ![]() They have rounded corners and outer sides and are distanced from each other at a sufficient distance. Therefore, the “star” consists of five triangles facing inward with sharp ends. The abstract form avoided the resemblance to a flower. And this moment can be marked with a flash – as big and bright as on the service logo. After all, people visit Yelp to find suitable services, which means that each user discovers himself. But he chose only one that matched the concept of a site with reviews and ratings. The designer had about a hundred original ideas that could become an emblem. He, along with Russel Simmons, founded Yelp in 2004. Yelp is an American company that owns a mobile app of the same name and a website containing various businesses’ descriptions. He positioned the word “yelp” on the left and the asterisk on the right and positioned both elements on a white background, outlined with a thin grayish line. And he did not just develop it but made it so that the inscription perfectly matches the drawing in shape and proportion. Therefore, he was forced to choose an abstract style and eliminate the lines’ angularity.Īlso, Michael Ernst designed the logo typeface himself. The artist reworked the “star” several times because he got a flower. Every time a character made a discovery or came up with something, a small flash would appear over his head. Ultimately, the designer remembered the star from the Calvin and Hobbes comic. Something fun, simple, and dynamic was required to capture Yelp’s mood accurately. He made many sketches and even drew a dog making sounds. ![]() Michael Ernst was tasked with creating a different site identity because the existing one did not fit the concept. The old version contained a cartoon image of a footnote in the form of a speech bubble. The previous brand name was created by Chad Hurley, one of the creators of YouTube. But let's not forget, there's still plenty of scope for creativity in flat design – just look at Burger King's sizzling rebrand from this year.Michael Ernst designed the current logo. But with retro throwbacks like that iOS 4 comeback doing the rounds, it's clear that nostalgia is the order of the day right now – maybe Yelp is simply ahead of the curve here. ![]() Of course, that doesn't mean users have to love it – and there are clearly plenty who, at first glance, don't. This style is unconventional and a bold splash for a digital landscape filled with flat design." In short, Yelp knew what it was doing. This glossy, embossed and rich visual language is a new style we’re excited to introduce where the texture of our app icons feel tactile and vibrantly fresh. "While flat UI is the industry standard, our team saw an opportunity to create a visually distinct and unique 3D style - specifically for Yelp. That's like, so deep (Image credit: Yelp)īut Yelp's deeper dive into the rebrand on Medium is a little more illuminating.
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